Crack

The radio business has a lot of fun gagging about Buick's expensive sponsorship of Joe Louis' recent sweet but short fights. Radio Jester Fred Allen, who sells Ipana tooth paste and other Bristol-Myers nostrums, last week bested the bunch by cracking: "I hear if his fights get any shorter the broadcasts will be sponsored by Minit-Rub."*

*Jester Allen might have considered another Bristol-Myers product, "Yitalis, and the 60-r,econd workout."

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