Birdwell's Book

Before a Hollywood pressagent named Russell Birdwell published his first book, I Ring Doorbells, this week, he: 1) polled 2,500 newsmen to help pick its title; 2) wrote 175 department store buyers to watch for it; 3) offered book editors free j photographs of Carole Lombard, Janet Gaynor, et al., simpering: "This is the j most exciting book of the year," etc.; 4) offered radio stations two-minute transcriptions of the same stars making the same kind of remarks; 5) offered orchestras a specially written I Ring Doorbells song. Sample verse :

King loves redhead, vacates throne; Man bites dog and buries bone. . .

Selznick* chooses Scarlett! then I ring doorbells to find out whe-nn-nn-nn?

(Voice gliss.) Who-oo-oo? Ww-wh-er-rr? Wh-aa-aa-t? (Doorbell rings) Newspapermen ring doorbells.

Ev'ry body tells, where how and why The world--goes -- by-yy.

The book itself is terrible.

*Mr. Birdwell worked for Selznick International Pictures before setting up shop for himself recently.

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