How To Win Friends, etc.

Much-loved and much-criticized is ubiquitous* Eleanor Roosevelt. But last week even the crustiest of Tory curmudgeons had to admit that she made sense when she told 300 Washington wives her cardinal rules for platform speaking, formed after 19 years of experience, and based on this primary principle, which gagsters at once figured would cut U. S. oratory by half:

"Never make a speech unless you feel you have something really worthwhile to say; then say it, and having said it, stop talking."

*So ubiquitous that a U . S. favorite gag last week was still the one about the man who came from a town so small he had to go to Washington to see Mrs. Roosevelt.

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