Monday, Jul. 15, 1940
Furniture by Assembly Line
In 1925 modern tubular furniture was born. Its birthplace was the Bauhaus, famed German school of architecture and design which Nazis later turned into a domestic science school for girls. It had a bony infancy. Fad-hungry interior decorators pounced on its chromium steel chairs and glass-topped tables. But many a buyer found it short on fun, however long on function. Trouble was--and still is--that metal furniture was cold in surface and line, clammy or hot according to the weather.
Meanwhile, in Finland, a brilliant young architect named Alvar Aalto and his architect wife, Aino, really got somewhere with modern furniture. Influenced by the Bauhaus and Le Corbusier (real name: Charles-Edouard Jeanneret), but experimenting in plywood instead of steel, they smoothed out geometric kinks, turned out chairs which combined the functional with good sense and charm. The Aaltos were the first to make chairs with pliant one-piece backs and resilient seats. They pioneered also in welding together layers of plywood with synthetic cement, cold-pressing them for six weeks into posture-pleasing shapes.
Exhibited on the Continent, in London, at Manhattan's Museum of Modern Art (in 1938), their light, satiny furniture brought the Aaltos international renown, put them in the front rank of modern furniture designers. (Also well acknowledged by then was stocky, bush-browed Alvar Aalto's high rank among living architects.)
Last week Alvar and Aino Aalto opened their own furniture store (Artek-Pascoe, Inc.) in Manhattan. The Aaltos' plywood sandwiches of maple and birch are shaped in Wisconsin, shipped East for assembly. Colors of the finished pieces of furniture--many of them Aalto-patented--ranged from natural finish through cellulosed red and blue to black. On display also went Aalto-designed screens and glassware.
The excellence of the Aalto furniture may help to discourage manufacture of some furniture that now passes for modern. The Aalto purpose is to use U. S. mass production to get their designs into ordinary U. S. homes. Though their simple, substantial furniture is well fitted for mass production, the Aalto assembly line has not yet cut prices to the ordinary buyer's range. In full operation, it will retail an armchair now priced at $29.50 for $19, a $47 chest of drawers for $24, a $15 side table for $9. The Aaltos have already attained space-saving by designing stools that nest into each other, side chairs and even armchairs that can be stacked 20 high to save space.
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