Memo to a Circulation Manager

For a quarter-century, through hell & high water, Publisher Joseph Medill Patterson had cherished beyond all other friends his pal Max Annenberg. They had met when Max, forsaking Hearst, was strong-arming his way up as powerful circulation builder for the Chicago Tribune; friendship had deepened as the German-Jewish ex-newsboy pushed circulation of Publisher Patterson's New York Daily News to the largest in the U. S. (1,948,759).

Last week, as it must to all circulation managers, death came to Max Annenberg, 66, in Phoenix, Ariz, as the result of an automobile accident last fall. Heading the editorial column of the Daily News that day, appeared this black-bordered obituary:

MEMO TO MAX ANNENBERG

Goodby. I am going to miss you a lot. For many years you have been my best friend, outside members of my family. Hope to be seeing you some day.

J. M. Patterson.

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