Anti-Sexology

Shocked by Harvey T. Dunn's sultry nude which won all prizes (including an official 'Whew!!!') at a "sexhibition" of advertising art (TIME, June 9), Advertising Artist Dale Nichols last week exploded in a wrathful letter to Advertising Age. The show, he said, was a disgrace to his trade.

Artist Nichols, whose back-home colors and slickster drawing make him an annual hot favorite in the Christmas-card trade, cried: "When in Heaven's name may we who wish to see advertising take its just place among decent professions see these present low-minded sexologists replaced by high-minded psychologists? As one advertising artist once told me, the usual request is 'Make the breasts larger, the fanny bigger, and show more legs.' Other terms I would have to send by express or in code."

Accordingly, Nichols thereupon classified artists in two lots: 1) Those who "display clean-cut girls in advertising." Examples: NormanRockwell, Floyd Davis. 2) The "perpetuators of degeneracy," who connive with advertising-agency bosses and "concentrate the whole process upon the lower extremity of the anatomy." Examples: Illustrators George Petty and Alberto Varga.

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