Big Week for Michael

Next week a frustrated soap-opera character will have the dubious distinction of turning up in two lathery melodramas at the same time. His script name is Michael West (played by Actor Joe Julian), gimpy-legged lover of Big Sister, a radio do-gooder of note. So attractive did Lever Bros. (Lux, Rinso, Swan) find Mike, whose love for Big Sister is not reciprocated save in a highly platonic way, that they decided to give him a program of his own, tentatively entitled Bright Horizon; The Story of Michael West.

The new program will concern itself chiefly with Mike's efforts to rehabilitate the erring brother of Carol, a girl of good family for whom he has a spiritual admiration. Michael will also remain in Big Sister's show while starring in his own until he can be gracefully written out. Meanwhile Big Sister (Actress Alice Frost) will participate in a couple of Michael's programs, more or less to show him around.

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