Ingenious McCormick

A scheme to increase steel scrap collections, even on the farms, was formally approved by WPB last week. The scheme was proposed by International Harvester's young, imaginative president Fowler McCormick, grandson-successor of the late, great inventor Cyrus McCormick.

Fowler McCormick's bright idea begins with a scrap search in Harvester's own plants and branches, next mobilizes the company's 60,000 employes to rummage in their own basements and backyards. But its third phase is what made Conservator Lessing Rosenwald call it "ingenious." To encourage farmers to bring out the 1,500,000-3,500,000 tons of scrap that WPB thinks is piled up in U.S. barns and barnyards, President McCormick is mobilizing his 10,000 farm-implement dealers. The dealers will encourage farmers to bring in their scrap, hold it until a workable amount is collected, sell it to junk dealers; the farmers will then get cash or credit for their scrap.

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