More But Less

Life-insurance salesmen worked harder than ever the first half of 1942, sold 8 to 10% more insurance than ever before, boosted the annual rate of premium payments $175,000,000 to an alltime high well over $4,500,000,000.

So far so good-but what the figures did not point out was that the booming U.S. is now putting a much smaller percentage of its income into life insurance. Explanation: the almost tax-exempt lower-income groups who are the new rich of the war effort are not accustomed to putting their money into life insurance and are hard to interest.

Nevertheless one company reports that 25% of all new policies written last spring were sold to skilled labor, an increase of 68% over its sales to that group last year. Another underwriter found that 29% of all applications were corning from women, three quarters of them wage-earners.

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