Monday, Apr. 19, 1943
Soap Opera on the Potomac
From now on U.S. citizens will get their war news well washed and perfumed--that is, if the Office of War Information has its way. This depressing intelligence was confirmed last week when OWI went through another shakeup. When the dust had settled, the men who had tried to be realists about the war Were unhorsed, while the so-called soap salesmen were in the saddle. Off went capable, Pulitzer Prizewinner Henry Fowles Pringle (OWI's No. 1 writer), 13 other top writers and publishers. In came smooth, dapper, onetime Columbia Broadcasting System vice president William Bennett Lewis (Assistant Director), smooth, dapper, onetime Coca-Cola admanager Price Gilbert (Acting Chief of Graphics), a beauteous bevy of other admen and promotion specialists.
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