Monday, Aug. 02, 1943
To answer some of the questions our subscribers have been asking about how TIME gathers, verifies, writes and distributes its news.
This Monday, August 2, TIME launches a new coast-to-coast radio program for you.
It is called "TIME Views the News." The voice you hear will be the same Westbrook Van Voorhis you have so often heard on March of Time broadcasts and newsreels ("TIME Marches On!"). And it will be presented by the Blue Network over more than 100 stations Monday through Friday at 4:30 E.W.T.
Our experimental Radio Programs Department (headed by TIME'S former associate managing editor, Frank Norris) has been working day in and day out to develop this broadcast for well over a year now--and for the past ten months we have been putting it on the air five days a week over New York Station WQXR (and later over the independent Atlantic Coast Network).
We believe we have created a brand new type of newscast--a factual news review in which each day one of our editors will appraise the day's developments and each day our correspondents all over the world will help to make the news come alive for you.
For example, last week John Hersey flew in over the Tiber in a B-26 Marauder, had practically a front row seat for the bombing of Rome. Had our new radio program been on the air that day we could have let you hear his whole eye-witness story that very afternoon.
For another example, day after day Bob Sherrod sent us fine dispatches from Attu, all of them important because they gave our editors such a clear understanding of how and why the Americans won. From all those reports we quoted only two columns directly in TIME--but all of them were fascinating newscast material.
The job TIME has promised to do for its readers is to size up the week's news for you, boil it down, point it up, and fit it together into a clear, concise, sense-making, coherent narrative that you can read cover-to-cover in a single evening. In such a brief and balanced presentation there is seldom place for long, first-person reports.
Yet every on-the-spot word our 200-odd crack correspondents cable us is valuable insurance that our stories are as true as they are brief and that our editors have all the facts they need to understand the situation they are telling you about (we published only 35 words of Hersey's fine cable on the bombing of Rome, but those 35 words included his all-important verdict that: "What I saw convinced me that the raid could offend no one but the Italian Army."}
In short--to make doubly sure everything you read in TIME is both knowing and accurate, we have harnessed the world's briefest and most concise magazine to one of the world's largest newsgathering staffs. And the day-to-day reports of our correspondents add up to a wealth of unpublished reporting which I am sure you will find most interesting.
And that explains why we are so gladly cooperating with the Blue Network to put "TIME Views the News" on the air. Through this program, five days a week, we hope to give you (along with a news appraisal by one of our editors), many of the stirring, exclusive reports that come flooding into TIME from our correspondents in every news corner of the globe. Cordially,
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