New Poll

Nationwide public-opinion polls (the Gallup poll, FORTUNE Survey, etc.) are plentiful. But until last week there has never been a poll limited by state boundaries. Then the Des Moines Register and Tribune started one, on the eve of a Presidential election year. Said the Register and Tribune's Publisher Gardner Cowles Jr.: "The Iowa Poll" will measure lowans' views on local issues as well as on questions of national importance.

First week's results: 1) Iowans favor farm subsidies by a tiny margin, pro-subsidy sentiment in cities nosing out anti-subsidy sentiment among farmers; 2) only 40% of all Iowans questioned knew for sure what subsidy means.

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