Trim It

For months Editor & Publisher, trade journal of U.S. newspaperdom, has editorialized : Conserve paper. Last week E & P announced its own action on its own advice: a new face and format on E & P, designed to cut its paper consumption by at least 15%. The restyled E & P will appear Feb. 5.

Trimmed by Type Expert Gilbert Powderly Farrar, E & P's overall page size will be down one inch in width and two inches in length (to approximate TIME size) but will lose practically no content space. Streamliner Farrar's solution: compressing by lopping a full point off type (from 8 pt. on 8 1/2 slug, to 7 pt. on 7 1/2).

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