Monday, Jan. 24, 1944

To answer some of the questions our subscribers have been asking about how TIME gathers, verifies, writes and distributes its news.

From now on it will be a lot easier for two old TIME readers named Adolf Hitler and Hermann Goering to get their copies of TIME.

Even in those prewar days when TIME was banned in Germany, banned in Italy, and banned in Japan for telling the truth too outspokenly, the fat No. 2 Nazi made a point of reading TIME regularly--and Adolf Hitler got a copy each week as the Trojan Horse gift of a truth-loving Norwegian who gave the Fuehrer a subscription every Christmas as an antidote to his own oratory.

More recently German agents in Buenos Aires have been sifting each issue of TIME Air Express and then cabling 2,000 words from it to Berlin for the private information of the Nazi chiefs. But beginning this week all the plain, German people passing through Sweden will be able to read TIME soon after you read it here in the U.S.

For we have just launched a special printing of TIME in Stockholm --inside the German blockade and right under Adolf Hitler's nose!

Every week now photographic negatives of TIME'S pages are rushed by clipper across the Atlantic, flown from London to Stockholm.

From these films TIME'S Scandinavian Edition is printed (in English, of course) with all the news from our regular U.S. editions--and copies are quickly placed on sale at 2,000 newsstands from Malmoe (where you can smell the smoke of burning Berlin when the wind is from the south) to Boden, 50 miles from the Arctic Circle.

William Bliss Harris, who manages the TIME editions printed in Hawaii, Mexico, Colombia, Argentina, Australia, Persia and India, has been in Sweden ever since October arranging for this first European edition of TIME (he was scheduled to leave Scotland on the Swedish plane the Germans shot down in the Skagerrak, is alive today only because he was switched at the last minute to a British bomber).

News that TIME'S first European edition would be published in Stockholm has been greeted with tremendous enthusiasm by the freedom-loving people of Sweden. Words of welcome for the new edition range from the restrained "most significant" of famed builder Erik Fernstroem to the ringing acknowledgment of General B. G. Nordenskioeld, Chief of the Swedish Air Force, who calls TIME-in-Sweden "a landmark in transatlantic communication."

Already several thousand subscriptions have poured in from a really remarkable group of Sweden's leaders--from Minister of Finance Ernst Wigforss and former Foreign Minister Rickard Sandler; from industrialists Sigfrid Edstroem and Torsten Hernod; from Managing Director Jacob Wallenberg of Stockholm's Enskilda Bank; and from such other well-known figures as the Countess Ebba Bonde, economist Gunnar Myrdal, and film director Victor Sjoestroem, who launched Greta Garbo.

But perhaps the readers we are most interested in are the German businessmen and Army and Navy officers who pass through Sweden each week, and who will now be able to buy a copy of our Scandinavian Edition on any good newsstand for only a krona--to read in TIME a lot of unpalatable war-truths that Herr Goebbels has been trying to keep from them.

Cordially,

P. I. Prentice

P.S. TIME subscribers who have friends in Sweden can send them gift subscriptions to the Scandinavian Edition now at a special Charter Subscriber's rate of only $7.50.

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