The Price of the Turtle

John van Druten's smash comedy, The Voice of the Turtle, cost $25,000 to produce. Last week Producer Alfred de Liagre Jr. offered it to Hollywood for $3 million. This unheard-of price involved an unprecedented deal. To the buyer would go not only the coveted film rights, but the play itself--the current Broadway production, probable future productions in Chicago and London, the road, stock, amateur, radio and television rights.

Explained De Liagre: "All the movie companies were on my neck, so I went to M.G.M., 20th Century-Fox, Paramount, Warner Bros, and told them my idea. I don't think the price is outrageous. I'm gambling just as much as they are. For all I know, Turtle may be worth $6 million." As for Hollywood: "It has blown their hats off, but I'd say there's a good deal of response. Right now they're in a huddle."

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