Higgins, Higgins, Higgins

No man to hide his light under a landing boat is burly, flamboyant Andrew Jackson Higgins Sr., president of Higgins Industries, Inc. of New Orleans. Among other things, Mr. Higgins produces a handsome, 21-ounce, 228-page magazine called the Eureka News Bulletin, to disseminate information about the beachhead craft he manufactures.

In the latest quarterly issue, out last week in an edition of 8,000 copies at $1 each, the Bulletin's readers found 21 photographs of Andrew Jackson Higgins Sr., 388 printed references to Andrew Jackson Higgins Sr., plus 1,049 other mentions of the word "Higgins" and an editorial entitled "The Political Economic Views of Andrew Jackson Higgins Sr."

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