The Women

Rosie the riveter is buying more insurance. The Life Insurance Sales Research Bureau, an insurance fact-finding agency, last week found that women will buy 35% of all life-insurance policies this year, v. 25% in 1942. The average policy bought by a woman, they found, is $1,544, v. $3,894 for the average male policy. So, women will buy only 18% of 1944's total output, in dollar volume. But housewives, who bought 31% of feminine insurance in 1942, bought only 21% of the feminine market in 1944.

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