Autopsy

For the second time in 60 years Procter & Gamble, makers of Ivory Soap ("It Floats"), faced the embarrassing situation. A customer had sent in a bar that would not float (TIME, Oct. 2). Last week the baffled research staff performed a thorough autopsy on the sullen bar, came up from its powdered remains still baffled but with a lathery explanation: "Floating soap floats because it has been whipped about like a cake batter. In storage, this particular bar might have been com pressed and its tiny air pockets crushed."

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