Monday, Dec. 18, 1944

To answer some of the questions subscribers all over the world have been asking about how TIME gathers, verifies, writes and distributes its news.

The next time you are in New York I hope you will come to see us at the TIME & LIFE Building in Rockefeller Center.

For we have just finished turning part of the ground floor into a Reception and Information Center which opens officially with the publication of this letter. And all our subscribers (especially servicemen and women) are cordially invited to come visit with us there.

We have set up an information staff to answer your questions about New York--its shopping centers, its recreations, its many restaurants--or any other information it is in our power to furnish, whether about the city, ourselves, or anything else. Representatives of our Educational and Club Bureaus will be on hand to talk to teachers and club people, and on the mezzanine is a quiet reading room where anyone interested can find bound volumes of all our magazines available for any "looking backward" he may want to do.

Not the least of the things we hope for our new Reception Center is that we may learn from your visits a bit about what you like (or don't like) about TIME--and what subscribers in your city are thinking these days about politics and labor and farming, about war plans and postwar plans, about shoes and ships and sealing wax and women's clothes.

But if you don't feel like talking, you will find easy chairs where you can read our magazines or your own hometown newspapers--desks where you can write your letters home--things to look at in the way of maps and photographs and a miniature March of Time movie and other news displays.

For example, one wall of our Reception Center is covered right now with an exhibition of pictures chosen from the most dramatic shots in our files of "Five Years of War." As a permanent display you will find some of the biggest maps you ever saw--the famous "orthographic projection" maps of Cartographer Richard Edes Harrison--now expanded to thirteen feet across to give you a striking illusion of being able to look down on the world from a plane high in the super-stratosphere. And other exhibits will change from month to month to try to keep pace with the swift march of this year's news.

I hope you will look on this letter not only as an invitation to you--but also as an invitation through you to your friends--to visit us whenever they are in New York City. (If these friends are men or women in the armed forces, a particularly warm welcome awaits them.)

So from this moment on, will you please con sider our doors open to you. And I hope you will make a point of stopping in to say "Hello."

Cordially,

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