Summons to San Simeon

For once, breezy, brassy Lou Ruppel got more than he bargained for. When he christened Chicago ''Dirty Shirt Town" (TiME, Jan. 15. 1944), he not only aroused Chicagoans, as he had planned, but alarmed his boss, William Randolph Hearst. Last week Herald-American Executive Editor Ruppel answered a summons to San Simeon. The Chief was worried about offending too many Chicago people. Ruppel later described his visit:

"We batted the ball around, and I learned some of [Hearst's] thinking I didn't know about before. We got along fine. . . . Somebody told him I was a sonofabitch and he was beginning to believe it, but I got him unsold. Hell, I'm still here, ain't I?" Ruppel was still there, all right, but last week all references to "Dirty Shirt Town" in the Herald-American were out.

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