Beauty & Pleasure

"I know beautiful women and I know beautiful horses," says Elizabeth Arden patly. "I pick them for their conformation." ("She picks horses for their long beautiful tails," says Trainer Tom Smith.) "I know good horses by the look in their eyes," she says. "Mr. Smith knows their soundness, but I know if they are beautiful." All of which is O.K. with philosophical Trainer Smith, who gets only mildly upset when his boss brings him Arden eye lotion for the horses' eyes and Arden "Eight Hour Cream" for their chafed spots.

Names & Numbers. No matter how she picks them, the Arden horses are doing all right this summer. War Jeep, a three-year-old colt, won the Jamaica Handicap and the Skokie Handicap. War Date, a three-year-old filly, won the Princess Doreen Stakes and the Modesty Handicap. Beaugay, which some think may be the best two-year-old filly now racing, won the Fashion Stakes, the Polly Drummond Stakes and the Arlington Lassie Stakes--for a total take of $48,390.

Beautician Arden has a lot of fun naming her horses. Beaugay got hers "because the horse was so beautiful and gay." A little too gay sometimes, the skittish filly often snaps at her self-styled "sugar mama," won't have anything to do with her.

Other Arden horses to watch are Harvey's Pal ("The play Harvey was such a good show"), Blue Gem ("Oh, he's so beautiful; he has eyes of blue") and the $46,000 yearling Colony Boy, named for Manhattan's famed Colony Restaurant. Still another is Knockdown, which placed second in last week's Arlington Futurity.

Whether they win or lose, their owner remains essentially exuberant. "This is my pleasure--I'm in it for sport," explains the woman who is listed by her non-professional name--Mrs. Elizabeth N. Graham--in the Daily Racing Form. Now that her stable is stuck in the Chicago area by ODT's shipping ban, she is going to try her luck in the 64-day Washington Park meet opening next week. It is certain to add a lot of profitable sport to the $141,270's worth (gross winnings) she has already had this season.

Hags & Horses. Although the queen of the country's third largest industry has become a force to reckon with in the sport of kings, beauty is still her chief interest (she flatly denies rumors that she may sell her cosmetic business for $13 million). One small facet of that business is the farm for which her racing stable is named, Maine Chance ("I just went to Maine one summer, and liked this farm so I took a chance and bought it"). Women who want to be as consistently "winning" as her horses pay $350 a week (adjoining bath) or $400 (private bath) for a thorough beautification at the "farm." "You should see the old hags that come to us, and we make of them something beautiful," says Miss Arden. "I don't think women should be sloppy or slump down into themselves and deteriorate. They should stretch -- like a horse does!"

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