Canning the Rainbow

Television, which everybody talks about but seldom sees, is still largely in the talking stage--but the talk is getting bigger. Arguing television's case before the FCC, CBS Executive Vice President, tele-conscious Paul W. Kesten, said that he had just seen a "miracle." The miracle: the first transmission of full color by television.

CBS had sent out from the tower of Manhattan's Chrysler Building a picture of a tanned beauty on a sailboat against an azure water background. It had crossed over a half dozen Manhattan spires, arrived with "beautifully detailed color" and "superb clarity" at CBS' midtown head quarters, a half-mile away.

Added CBS: the first full-color television receivers, made by General Electric, will be ready by the end of January--but they will just be samples.

This file is automatically generated by a robot program, so reader's discretion is required.