I think you would want to know that friends of yours who have been discharged from the armed services do not have to pay as much for a subscription of TIME as the rest of us do. Recently, one ex-serviceman wrote us:

". . . I would like to be one of many to acknowledge, with gratitude, the wonderful job TIME has done, and is doing, during this trying fight for peace. I did not become acquainted with TIME until 1943, when I went overseas, but it did not take me long to become an ardent TIME subscriber. TIME did a great deal for me over there. I did not realize just how much then, as I do now.

"Upon my return to the States I wondered if my interest would wane. After three months of civilian life I can say that it hasn't one bit. TIME is part of my life. . . .

"Please accept this sincere appreciation from a veteran. . . ."

For these kind words, TIME'S thanks to an ex-serviceman subscriber, and an announcement for all returning servicemen and women:

A great many of you have written us letters like this. During the war some 825,000 of you received copies of our Pony and our other overseas editions while you were abroad. Thousands more of you read these copies of TIME, passed them on. You said you liked the way TIME got to the battlefronts while the news in it was still fresh; the way we told the news of other battlefronts and of home.

Now that most of you are home again, we would like you to continue as subscribers and readers. And a great many of you have written to us asking how you can get TIME and at what rate.

Well, to make it possible for you to receive our magazine at a real saving during your first year home--while you are getting set in your postwar jobs and "becoming used to the ways of civilian life all over again -- we have made a special Transition Rate of $3.50 instead of $5 for a full year of TIME. This special rate is open only to returning servicemen and women until Dec. 31, 1946.

And, for your convenience, I am printing a subscription form below. If you wish, you can clip it, fill it out, and send it in to TIME. I hope you will.

P.S. If you are not an ex-serviceman yourself, you might like to pass on this rate and order form to someone 'who is.

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