The Listeners Like It

Radio, which lately has been smitten hip & thigh by its critics (TIME, March 4, 18), last week found a friend. The University of Denver's National Opinion Research Center reported the results of a poll gratifying to the industry and confounding to its detractors. Said NORC:

P: 82% of U.S. radio listeners believe that radio is doing a good-to-excellent job in the community.

P: 62% would rather have radio advertising than not; only 29% have any criticism of commercials.

P: 81% say they can get programs they like whenever they like.

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