New LIFE

The first English-language magazine created for a worldwide audience was on its way last week to and in 70-odd countries.* LIFE International, child of a wartime overseas military edition, began life with a circulation of more than 200,000. A fortnightly, each issue will combine the editorial content of the two latest issues of LIFE, omitting material which would be stale by time of delivery.

Vol. I No. 1ran to 72 pages, with 15 advertisers, took a look at the world through U.S. eyes, in English "and the universal language of pictures." For readers abroad, who think in terms of kilometers instead of miles, the editors adopted the metric system; they spelled out such familiar U.S. abbreviations as P.A.C. and G.O.P. Typical stories: U.S. superplanes, Persian art, a plutonium laboratory, Hollywood's updating of The Perils of Pauline, a closeup of French President Georges Bidault.

*Reader's Digest has seven foreign editions--in Finnish, Japanese, five other languages--specially tailored for each country.

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