Advice from Britain

How do you address an American businessman? Last week British exporters and importers got some sound advice on this subject from Wilfred Hansford Gallienne, back home in Birmingham from his post as consul general in Chicago. In writing to clients in the States, Gallienne advised "preciseness, warmth and moderation." Said he:

"A great many American businessmen believe and fear that Britain has become entirely Red. Americans are not inclined to believe very much of what is said by statesmen, politicians and diplomats, but they are always ready to believe what a businessman says. If he writes from England, what he says is accepted as straight from the horse's mouth and is believed implicitly."

He urged his countrymen to answer every letter from U.S. businessmen, but he made one plea: "Don't make any comments on American politics. Never praise Mr. Roosevelt. Although he is dead, those who hated him then hate him now and those who liked him resent praise from Britain."

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