Monday, Sep. 23, 1946

Inspired Hit

Two lips must insist

On two more to be kissed,

Or they'll never know

What love can do.

To each his own. . . .

Sinatra turned the song down because its wide-ranged wails were too awkward to sing. Bandleaders and record companies were similarly shy. Then a Chicago crooner named Eddie Howard gave it a whirl. Within a month To Each His Own climbed to first place in the popular-song polls. Last week it was firmly established as the No. 1 song hit of the season.

To Each His Own (published by Paramount Music Corp.) is the first success of Ray Evans and Jay Livingston. In return for Hollywood peanuts ($250 a week), these two 31-year-old composers knock out ballads celebrating titles of non-musical movies (Kitty, Dear Ruth, etc.).

Evans and Livingston are known in Hollywood as "comfort-station composers," because only paper-thin walls separate their hot little office from a studio men's room. Says Evans: "We are inspired by the cacophony of plumbing."

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