Monday, Nov. 04, 1946
Farewell to Soybeans
In 1929, Henry Ford I discovered the soybean. Soon he was passionately convinced that it would work brave new industrial miracles. Before long, dumfounded visitors at Ford's drank soybean milk, ate soybean butter spread on soybean bread, came away convinced that old Henry would soon be turning out a soybean auto.
He pretty nearly did. He made soybean gearshift nobs, horn buttons, accelerator pedals--and even experimental bodies. But if soybean plastics were strong, they were also expensive; cheaper plastics were just as good or better. So last week young Henry Ford II pruned out the last of the soybean projects. Having converted two soybean-processing divisions to other work, Ford's sold a third plant, at Saline, Mich., to Soybrands, Inc. The selling price was secret, but it was no secret that the soybean era at Ford's had ended.
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