Poor Beaver's Almanack

If experience could be communicated, instead of having to be learned, it might be easier to write a Gettysburg Address, become President, or make a million dollars. But the more successful a man is, the simpler he makes it sound. Lord Beaverbrook, a success in his line, is no exception.

Last week Londoners were reading How to Win Fortune, by Lord Beaverbrook, who hadn't a shilling at 20, and at 30 had -L-1,000,000. The best advice he could give was to shun Monte Carlo, and to go to work on one's industry, judgment and health. Sample Beaverisms:

P:"Shelley had genius but he would not have been a success on Wall Street--though the poet showed a flash of business knowledge in refusing to lend money to Byron."

P:"The future lies with the people who will take exercise and not too much exercise."

P:"Do not try to cut too wide a swath . . . it is the first -L-10,000 which counts."

P:"The money brain is a supreme brain. Why? Because that which the greatest number of men strive for will produce the fiercest competition of intellects. Politics are for the few, they are a game of fancy or an inheritance."

Beaverbrook's guide to the aspiring poor was printed not in his own gigantic Express, but in an obscure London weekly, the Recorder, which failed to tell its readers that the articles had been written and published 20 years before. His smart Publisher William Brittain, once briefly a Beaver boy himself, had persuaded Lord Beaverbrook to let him reprint the articles free. Result: the Recorder's circulation jumped from 10,000 to 40,000. If no one else made a fortune out of the Beaver's advice, Publisher Brittain seemed likely to.

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