Free Enterprise

During 1946, the trade magazine Billboard figured last week, radio giveaway shows gave away $2,500,000 in cash and costly doodads. One of them, Sterling Drug Co.'s Bride & Groom, got rid of $598,000 all by itself. Among the biggest prizes: 1) a $13,500 haul hauled off Truth or Consequences by Ensign Richard Bartholomew--he recognized Jack Dempsey's voice on a recording; 2) $5,790 cash won on Break the Bank by Mr. & Mrs. Charles Rogers--she remembered the last line of The Night Before Christmas; 3) two trolley cars (all ready to roll) awarded to Mrs. Harold Coffman and James J. Kilroy by Spotlight on America--they wrote the nicest letters answering the question: "Who is Kilroy?"

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