Eight-Day Wonder

A Philadelphia Sunday Bulletin had been in Publisher Robert McLean's mind for a long time, but he had never had the right kinds of things to fill it with. He got them last fortnight when he bought up the strikebound Philadelphia Record from J. David Stern (TIME, Feb. 10).

The Bulletin's 180-page first Sunday edition this week, thrown together in eight days by regular Evening Bulletin staffers working overtime, was packed with such ex-Record features as Drew Pearson, Hedda Hopper, Steve Canyon and Li I Abner. It included comic and book sections still under the Record emblem, and two magazine sections for the price of one: Marshall Field's Parade and Hearst's American Weekly--both of them loot from the Record. With a Sunday package like that, Publisher McLean hoped soon to take the qualifier out of his advertising slogan: "In Philadelphia, Nearly Everybody Reads the Bulletin"

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