Monday, Apr. 07, 1947
The U.S. Translated
Are there enough Britons interested in the U.S. to support a weekly newspaper devoted entirely to U.S. news?
Two journalists, one English, one American, thought there were. Together they talked a group of English backers into supporting the hunch with -L-23,000. Last week they put out the first issue of the 16-page, pocket-size weekly American Outlook. Outlook will sell for a whopping five guineas ($21) a year, and will break even only if it gets 5,000 subscribers.
The first issue included an editorial on the Truman Doctrine ("In 1901, Theodore Roosevelt said, 'Speak softly and carry a big stick.' . . . Mr. Truman runs the risk of speaking loudly and then having to grab an atom bomb") and a profile of Henry Wallace, who is due in London next week. Excerpts: "There is still a Messianic strain about Wallace. He can embarrass his foes. But that is nothing to the embarrassment he causes himself and his friends. . . ."
American Outlook's editor is Graham Hutton, who headed Britain's wartime Midwest Information Office in Chicago, and wrote a book called Midwest at Noon. Just before Pearl Harbor, he outshouted a hostile meeting of 300 Bundists in Chicago to get Britain's case heard. He is a zealot for both his country and the U.S.--but doesn't want his paper to be shrill. The idea for Editor Hutton's magazine had come from an American, George Oakes, 37, Oxford-educated nephew of the late New York Times Publisher Adolph S. Ochs.* Oakes, as U.S. Editor, will cable 8,000 words a week of U.S. news and comment to London, where it will be translated into the British dialect.
* In World War I, Adolph's brother George changed his German-sounding name to Ochs Oakes, later changed his sons' names to plain Oakes.
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