Monday, Sep. 08, 1947
More of the Same
With a rataplan and a paradiddle, U.S. radio last week opened its 1947-48 season. But it was no use for listeners to strain their ears hoping for something new. Nearly every one of the 80--odd new network shows would be an old one:
P:NBC, leading the field, has all of last season's big-timers back, plus several of CBS's choicest (Take It or Leave It, Jimmy Durante, Your Hit Parade). Comedy will continue to be NBC's long suit (Bob Hope, Fred Allen, Amos 'n' Andy). Glossiest and one of the most ballyhooed of the new NBC shows: the Kraft Music Hall, with Al Jolson and Oscar Levant.
P:CBS, having lost many of its top programs to other networks, got a few in return (Mr. & Mrs. North from NBC, Double or Nothing from Mutual, Lum 'n' Abner from ABC). Headline repeaters: Dick Haymes, Baby Snooks, Lux Radio Theater. Edward R. Murrow returns to newscasting, with a Washington report.
P:ABC, most up & coming of the networks, will be strongest on Wednesday nights, with Bing Crosby, Henry Morgan, Abbott & Costello, Jack Paar.
P:Mutual, specialist in blood & gore, will be sleuthing with Sherlock Holmes and Charlie Chan. Notable new programs: Information, Please (from CBS), and Billy Rose, who will pitch his newspaper horseshoes at radio.
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