The Busy Air

P: In Dallas, station KLIF hired a parrot (with an adenoidal Portuguese accent), whose transcribed croak announced the station's call letters between programs.

The station averred that if the bird fulfills his life expectancy (125 years), he will outlast three human announcers.

¶ In Austin, station KTBC gently but firmly resisted an eager offer from Cook's Funeral Home to buy 30-second commercials before & after the Lux Radio Theater's presentation of "Nobody Lives Forever."

¶ In Manhattan, after extensive conferences among top stars, sponsors, advertising agency and network executives, the National Broadcasting Co. revised one of its oldest traditions. From now on, the word "diaper" may be used on NBC air—in a dry way, that is.

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