Friendly Figures

Radio, naturally enough, likes to be reassured of its popularity. Two years ago, the National Association of Broadcasters financed a survey by the National Opinion Research Center. The public cast an overwhelmingly favorable vote. Last week N.O.R.C. and Sponsor N.A.B. tried again and found that the public still cared--but not quite so much.

P:In 1946, 82% thought radio was doing a good-to-excellent job in the community; only 70% still think so.

P:In 1946, 61% relied mainly on newscasts as their principal source of daily news; now only 44% do.

P:In 1946, radio advertising got a favorable nod from only 23% of the public; 32% like it now.

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