Married. Herbert Hoover III, 21, Menlo Junior College (Calif.) student, grandson of the 31st President of the U.S., son of Geophysicist Herbert Jr.; and Meredith McGilvray, 21, a childhood sweetheart, now a Stanford University Coed; in Virginia City, Nev.

Married. Keenan Wynn, 32, cinema comic, son of stage and radio comic Ed Wynn; and Betty Jane Butler, 25, blonde Hollywood model; he for the second time (his first wife is now married to his best friend, Van Johnson); in Tijuana, Mexico.

Married. Jack Buchanan, fiftyish, versatile British song & dance man, stage & screen director-producer; and Susan Bassett, 30; each for the second time; in Salisbury, Conn.

Died. Nelson Doubleday, 59, shrewd, hulking (6 ft. 5 in., 220 lbs.) book publisher (Doubleday & Co.); of cancer; in Oyster Bay, N.Y. The No. 1 book salesman of his time, he took over the business from his father, bought out the Literary Guild in 1934, ended up operating six book clubs, a nationwide chain of bookstores, two reprint and mail-order houses (his presses ran off 30 million books in 1948). As a child he persuaded Rudyard Kipling to write Just So Stories, collected a 1-c- royalty on each copy sold in his lifetime.

Died. Willie Howard (real name: William Levkowitz), 62, wizened, mop-haired stage comic who convulsed theatergoers for half a century with his low-comedy antics (best known routine: his characterization of Professor Pierre Ginsberg, a French language teacher); of a liver ailment; in Manhattan. The son of a cantor, Vaudevillian Howard made his debut at twelve as a boy soprano, scored his big hits teamed with older brother Eugene in the Shuberts' Winter Garden revues and George White's Scandals.

Died. Dr. Gordon Earle Richards, 63, Canadian radiologist famed for his work in cancer diagnosis; of leukemia; in Toronto.

Died. Othon Friesz, 69, French landscape painter; of a cerebral thrombosis; in Paris. With Matisse and Dufy, Friesz revolted against impressionism by helping to found the controversial Fauvist (freedom of expression) school of painting.

Died. Baron Pompeo Aloisi, 73, onetime bigwig Italian diplomat, who, as a delegate to the League of Nations, was Mussolini's chief apologist for the invasion of Ethiopia; in Rome.

Died. Admiral Takeshi Takarabe, 81, onetime Japanese Navy Minister (militarists forced him to resign after he helped draft the 1930 London Naval Treaty limiting Japanese sea power); of cancer; in Tokyo.

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