Monday, Mar. 07, 1949
Shorter & Longer
Only the new Dodge was on display to show the public what its extra dollars would buy from Chrysler this year. At last week's Manhattan debut, "the daring new Dodge" did not look as daring as new models of other motor-makers. The chief changes were a slight lowering of the body, and a change from the swept-back stern to the bustle-back, thus providing more luggage space. An automatic shift ("Gyro-Matic") will be optional on the "Coronet" models.
Chrysler planned to display the De Soto this week, the Chrysler next week, and the Plymouth the week after. All resembled the Dodge in general body lines. Chrysler was plugging the theme that its cars were more comfortable, and easier to handle. They were, according to the pros pectus: "Lower outside, higher inside--shorter outside, longer inside--narrower outside, wider inside."
Dodge will bring out a sporty roadster; with manually folding top and solid plastic side curtains, a model most auto companies have not made for twelve years. But the price has not been announced. The first ones would come off the line about April, in time for the fine spring weather.
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