Exclusive Picture

When Princess Margaret made headlines last week by smoking in public, the New York Post Home News (circ. 366,286) was the only paper in Manhattan--and probably in the U.S.--to run a picture of the historic event the same day. The Post photograph showed a cigarette drooping gun-moll style from the left side of Princess Margaret's mouth. There was only one thing wrong with this exclusive shot: it was a fake. The Post had reached into its files, pulled out a three-year-old picture, doctored it to fit the news, and run it without caption or explanation. Said Executive Editor Paul Sann, who thought up the idea: "We haven't had any kicks--not even from the princess."

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