Monday, Nov. 28, 1949

A Nod & a Wave

In their tireless search for beauty, millions of U.S. women have tried to improve the looks of their hair by buying and using up millions of "cold-wave" kits. Meanwhile, the U.S. Food & Drug Administration has been checking on complaints that the home wave preparations* cause skin rashes and other ills. Most of the complaints appear to have originated in beauty parlors, whose business has been noticeably hurt by home waving.

Last week, in the Journal of the American Medical Association, the Food & Drug Administration's Dr. Arnold J. Lehman gave the answer for which U.S. women have not bothered to wait: cold-wave kits are safe--if used as directed.

* Principal ingredient: ammonium thioglycolate, which weakens the chemical linkages in the hair, thus makes it more pliable.

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