$50,000 Twist

Under the smooth promotional hand of Pillsbury Mills, Inc., 100 top amateur U.S. cooks competed last week in Manhattan's Waldorf-Astoria Hotel in a $70,-ooo prize baking contest. With 100 electric ranges set up on the ballroom floor, the cooks--97 women and three men--donned aprons and went to work. All day, under the watchful gaze of judges, the hopefuls produced such culinary delights as golden glow cake, black & white pie and glorified cherry upside-down cake.

When the time came to hand out the $50,000 first prize, it was won by a simple roll with the fanciest name of all--the "water-rising nut twist." The winner: Mrs. Ralph E. Smafield, 32, wife of a Detroit electrical engineer. The recipe, as expected, was a family treasure, which Mrs. Smafield got from her mother who "got it 25 years ago from a friend in Wisconsin." Pillsbury labeled it top secret, saved it for publication later.

Second prize of $10,000 went to Miss Laura Rott of Naperville, Ill. for her mint surprise cookies; third prize of $4,000 to Mrs. R. W. Sprague of San Marino, Calif, for her Carrie's Creole chocolate cake.

The men won nothing.

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