Monday, Jan. 09, 1950

Peace

The year-and-a-half-old three-speed record war was over.

The first sign of peace came three weeks ago when RCA Victor announced that its new 1950 radio-phonograph console models would include an attachment for the 33 1/3-r.p.m. long-playing records developed by Columbia. This week, in full-page ads, RCA President Frank M. Folsom announced that Victor would start making "a new and improved" LP record too.

Victor will continue to make its 45-r.p.m. records, but within the next three months "appropriate" new recordings will also be put on Victor's version of LP. More important to record buyers, Victor will dip into its library and reissue on LP such of its old masters as "can be rerecorded without loss of quality and tonal fidelity." That will include most of the great records made in the last decade by Arturo Toscanini, Serge Koussevitzky, Artur Rubinstein, Jascha Heifetz, Vladimir Horowitz, Marian Anderson, John Charles Thomas, many another star in a catalogue of classical music without parallel in the record industry.

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