Flattery

Last week, year-old Quick took seven-column newspaper ads to compliment itself on attaining a circulation of 850,000, although it was still in & out of the red from week to week. The Cowles brothers' dehydrated news and picture weekly (4 by 6 in.) got a more spontaneous form of flattery last week: Newsweek (circ. 805,461) launched an experimental Quick-sized imitation called People Today. Its editor: Allen Chellas, 39, an alumnus of Parade and Holiday.

People sells for a dime, will come out fortnightly in twelve test cities. The first issue carried no ads, featured a haggard Faye Emerson on the cover, and an assortment of international bosoms inside, plus pictures and paragraphs on personalities from Ike Eisenhower to "two charming gorillas from West Africa." Commented Quick's Gardner Cowles, after a quick look at People: "Very interesting."

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