Monday, Jul. 17, 1950

$1Disc Jockey

For chattering glibly, reading endless commercials and playing records, the average disc jockey makes about $7,000 a year. U.S. radio employs thousands of them (e.g., Los Angeles has 30 disc jockeys). Most of them hope some day to make as much as New York's Martin Block ($200,000 a year), who claims--over the protests of Arthur Godfrey--to have been the first of his kind.

This week, over Manhattan's station WNBC (Tues. 7:30 p.m., E.D.T.), the nation's lowest-paid disc jockey entered the overcrowded field. White-maned, 63-year-old Leopold Stokowski, for 24 years conductor of the Philadelphia Orchestra, began a four-week show. Stokowski will play his own recordings of Bach music, commemorating the 200th anniversary of Bach's death, and will accept a $1 bill in payment.

His only hope is "to make Bach available to more people." Explained Stokowski: "Bach lived all his life on the edge of starvation. I have the thought that somewhere in America is a great artist who is similarly unrecognized. I am saying that we have to remember our artists. That is the thought in the back of my mind."

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