Miss R's Reward

After getting along for 92 years with nothing but male veeps, R. H. Macy & Co. last week appointed its first woman vice president. She is Brooklyn-born Beatrice Rosenberg, 52, who joined Macy's as a hat clerk 32 years ago, climbed steadily up to department manager, a merchandise counselor (millinery and footwear) and merchandise administrator. Vice President Rosenberg (married to Harry Kirshbaum, an architect) is now in charge of the millinery and shoe sales staffs, some 400 people. Her motto:"Beat last year's figures."*

In the excitement of her promotion, Miss Rosenberg burbled: "This is the greatest thing that's ever happened to Macy's." Then she caught herself: "Not me, mind you. But picking a woman for such a high position. It's an inspiration to all the little girls who work here." Her advice to the little girls who want to be veeps: "Get along with the men."

*Last week, Macy's announced that with sales of $1.5 million in one day, its Herald Square store had broken its own record and "all known records for a single day's sales by any store under one roof."

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