The New Shows

Strike It Rich (weekdays 11:30 a.m., CBS-TV), a veteran radio giveaway, makes its TV bow with a noisy M.C. (Warren Hull), an even noisier studio audience, and a batch of contestants who can win as much as $500 (sample question: "What great U.S. President married Martha Custis?"). Before, during and after the questions, Sponsor Colgate-Palmolive-Peet hawks its products with giant display cards, man-sized toothpaste tubes, animated cartoons, singing commercials, and free samples dumped in each contestant's lap.

Altar Bound (weekdays 4:15 P-M)-, ABC), transcribed at Los Angeles' Marriage License Bureau, turns loose an exclamatory interviewer named Bob Moon ("You say you're a handbag manufacturer!") on a succession of soon-to-be-wed couples. The ensuing chitchat, enlivened by gushing superlatives, arch evasions and coy giggles, makes no major contribution to the art of man-on-the-street interviewing.

Family Circle (weekdays 3 p.m., ABC) is a collection of songs, verse, interviews and chatter, propelled through the wasteland of daytime radio by a glib and determinedly jolly M.C. named Walter Kiernan. Typical guest: Actress Sarah Churchill, who was allowed to tell the plot of her current Broadway show, Gramercy Ghost. In exchange, Kiernan asked how her father, Winston Churchill, felt about her becoming an actress ("he thought it was a whim").

Pentagon-Washington (Sun. 8:30p.m., Du Mont) is a joint effort of the network and the U.S. Department of Defense, devoted mainly to a briefing on the Korean war, with long and necessarily dated reports filed by spokesmen for the Army, Navy & Air Force. The filmed show ends with newsmen asking obviously prepared questions of Secretary of the Air Force Thomas K. Finletter and getting obviously prepared answers.

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