Monday, Nov. 05, 1951
Willys Aero
By the first of the year, Willys-Overland Motors, Inc. expects to bring out a new line of "Aero" passenger cars that will be "very unlike the jeep" or the jeepster. Willys said last week that its three Aero models will be streamlined, with "long, flowing lines and low silhouettes," will have small wheel bases (108 in.) and six-cylinder, go-h.p., high-compression engines which are expected to run up to 35 miles on a gallon of gas. OPS wholesale prices: $1,310, $1,415 and $1.468. If Willys tacks on the standard dealers' markup, Aero retail price will start at about $1,700.
One reason for Willys to put out a car "very unlike the jeep" was provided last week by the Texas supreme court. A man injured in a jeep accident claimed double indemnity ($200 a month), allowed by his insurance policy if the accident involved a "pleasure car." The court turned him down. Said the majority, including two World War II veterans: "[The jeep] is a rugged, uncouth vehicle without beauty of line or body, with no suggestion of comfort and obviously intended for hard service rather than pleasure."
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