Old-Fashioned Rollback

OPS Boss Mike Di Salle, blocked by Congress in his attempts to roll back prices, last week found another way to get the lower ceilings. He followed the law of supply & demand, which has already brought the prices of rugs, carpets, hides and skins well below their ceilings. Noting the drop, Di Salle lowered the ceilings on these goods about 15%, which still left most well above the market prices.

Di Salle's "follow-the-market" rollback was part of a new OPS plan to trim ceilings down closer to market prices, instead of leaving them at the sky-high price levels where they were frozen last January. Example: wool was frozen at $3.35 a lb., is now selling for half the ceiling price. Other candidates for ceiling rollbacks: wool, textiles, clothing, television sets.

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