Monday, Jan. 14, 1952
Mr. Lot Goes to Town
"The Bible's most flaming story of transgression ... A tremendous cast of thousands recreate a world of passion and fire!" This kind of overheated advertising blurb (for David and Bathsheba), and the kind of movie it is designed to sell, goaded Britain's leftish-highbrow weekly New Statesman and Nation into inviting its readers to invent puffs for other cinematic possibilities in the Old Testament. Last week Hollywood tittered a little self-consciously at the results:
P:A-Bomb Over Gomorrah. "Drama, terror, lust and the BIGGEST explosion ever shown on the screen . . ."
P:Esther.* "The World's Greatest Cinderella Story, Ripe with the Wisdom of Ages, Yet Trembling with Topicality; Throbbing with Tempestuous Passion, Yet deeply Religious and Reverent . . . Sensational drama direct from the bestselling book of all time . . . Real wine was drunk in the screening of the royal feast . . ."
P:Deluge!! "Bette Williams in her greatest-ever role as Noah's wife. Shut up in a floating menagerie with a wild-eyed, 600-year-old prophet! Is he saint or maniac? You'll never forget Shem, battling against the fire in the blazing hold; or Ham rescuing Japheth from the maddened gorilla they dare not kill! . . . Marvel at Lassie as she rounds up the escaped leopards fighting on the roof of the ark!"
P:"THRILL to a New Kind of Love--BIGGER than Oh No, Onan . . . BOLDER than Too Far, Mrs. Potiphar . . . BETTER than I was a Sodomite for the FBI. Next week at your neighborhood theater--Mr. Lot Goes to Town."
*A title that also appeals to 20th Century-Fox, which recently registered it with the Motion Picture Association for a biblical epic.
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