Enter House & Home

To more than 100,000 subscribers this week went a brand-new magazine : HOUSE & HOME, "for those who plan, build, buy, sell or finance new houses." HOUSE & HOME, published by TIME Inc., is an outgrowth of ARCHITECTURAL FORUM, THE MAGAZINE OF BUILDING, which has been split into two separate magazines to provide better coverage of the fast-growing building industry. HOUSE & HOME is published for residential building, while its sister publication, ARCHITECTURAL FORUM (circ. 45,000), will cover all other types of building (industrial, commercial, etc.). The monthly magazines will come out alternately, one every two weeks. HOUSE & HOME guaranteed its advertisers a trade circulation of 60,000, was such a success even before the first issue came off the press that it had more than 90,000 subscribers from the trade alone (price to them: $5.50 a year; others: $9.50). Its first issue carried 144 pages of ads.

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