Strategy

Montgomery Ward's fall & winter catalogue went out to customers last week with not a picture of a live model in it, except on the cover and in the millinery section. Dresses, coats and sweaters were hung on headless, armless and legless dummies ; stockings were draped over a disembodied hand. Reason: Montgomery Ward's stern Chairman Sewell Avery does not want a customer's attention diverted by a pretty girl.

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